Congratulations to Red

If you haven't heard, Red just shipped their first 25 cameras -- likely the most anticipated camera launch in recent history. During Red's short public existence, there have been many changes in the way people consider their camera purchases, with a far greater choice of resolution, frame-rates, lens mounts, sensor size, format factor and camera designs that actually consider the post-production workflow upon acquisition. Cameras are no longer bound by the existing standards, enabling many new players to enter the market, and while Red isn't the first, it is the most industry-changing to date.

The Red One is yet to approach feature completion, and I haven't gotten to play with a Red camera yet, but the posted images from the first customers are looking nice. Not that we have the ultimate imaging device. I feel the opposite--this is only the start, as there is plenty of room to grow for Red, for the existing players, and for any other startup that wants to give it a go.