I know I own everyone a nice long blog entry on the recent GoPro acquisition of CineForm. Yes the team at CineForm is very pleased about this. In the meantime (with NAB so near), I there is no way can do better than this quote from John Hewat over on DVInfo.net:
"CineForm and GoPro make what I consider the two easiest, smoothest products that I ever get to use. I'm very pleased that they're together now. I rarely ever edit anything without converting to Cineform and I rarely leave the house without my GoPro."